Head of
Product Design
Head of
Product Design
Head of
Product Design
I joined Pentera in the early days of the company to establish the product experience vision and manage a team of UX/UI designers.
In less than 3 years we became the category leader in Automated Security Validation.
As the head of product design,
I led a talented team of UX/UI designers to create a seamless and intuitive user experience for Pentera's self-service penetration testing platform.
I fostered a culture of excellence within the design team, providing constant encouragement and high expectations to ensure we delivered outstanding results.
I worked closely with stakeholders to translate their vision and business goals into a user-centered design. I thrived under pressure, consistently providing valuable insights and effectively advocating for design decisions that ultimately contributed to a winning product.
My ability to manage, inspire, and coordinate the team, while effectively communicating and collaborating with individuals at all levels, was crucial in maintaining a consistent and user-centered design throughout the platform's development.
2016
Founded
5M fund
2017
2018
I joined in
5M fund
2019
POC
10M fund
2020
MVP
25M fund
2021
Release
2022
asdas
150M fund
2023
1,000
Customers
As the head of product design,
I led a talented team of UX/UI designers to create a seamless and intuitive user experience for Pentera's self-service penetration testing platform.
I fostered a culture of excellence within the design team, providing constant encouragement and high expectations to ensure we delivered outstanding results.
I worked closely with stakeholders to translate their vision and business goals into a user-centered design. I thrived under pressure, consistently providing valuable insights and effectively advocating for design decisions that ultimately contributed to a winning product.
My ability to manage, inspire, and coordinate the team, while effectively communicating and collaborating with individuals at all levels, was crucial in maintaining a consistent and user-centered design throughout the platform's development.
As the head of product design,
I led a talented team of UX/UI designers to create a seamless and intuitive user experience for Pentera's self-service penetration testing platform.
I fostered a culture of excellence within the design team, providing constant encouragement and high expectations to ensure we delivered outstanding results.
I worked closely with stakeholders to translate their vision and business goals into a user-centered design. I thrived under pressure, consistently providing valuable insights and effectively advocating for design decisions that ultimately contributed to a winning product.
My ability to manage, inspire, and coordinate the team, while effectively communicating and collaborating with individuals at all levels, was crucial in maintaining a consistent and user-centered design throughout the platform's development.
Leading Through
UX Challenges
Leading Through UX Challenges
Leading Through
UX Challenges
Transform the traditional penetration testing service into an automated on-demand platform
Simplify the complexity of Security Validation, Risk Management and Remediation
Create design roadmap combining short-term deliverables with long-term vision
Promote the importance of great UX within the startup culture and mentor on UX principles and best practices
Maintain agility and responsiveness to shifting priorities while working within limitations and under pressure
Transform the traditional penetration testing service into an automated on-demand platform
Simplify the complexity of Security Validation, Risk Management and Remediation
Create design roadmap combining short-term deliverables with long-term vision
Promote the importance of great UX within the startup culture and mentor on UX principles and best practices
Maintain agility and responsiveness to shifting priorities while working within limitations and under pressure
Creating ROADMAP
Creating
ROADMAP
Creating ROADMAP
To guide the development of Pentera's self-service penetration testing platform, we created a strategic roadmap that balanced long-term product vision with short-term deliverables. This roadmap was essential for achieving the following:
To guide the development of Pentera's self-service penetration testing platform, we created a strategic roadmap that balanced long-term product vision with short-term deliverables. This roadmap was essential for achieving the following:
To guide the development of Pentera's self-service penetration testing platform, we created a strategic roadmap that balanced long-term product vision with short-term deliverables. This roadmap was essential for achieving the following:
Deliver a minimum viable product (MVP) to early adopters, generating valuable feedback and market traction.
Deliver a minimum viable product (MVP) to early adopters, generating valuable feedback and market traction.
Deliver a minimum viable product (MVP) to early adopters, generating valuable feedback and market traction.
"Buy" time for the development of more complex features, ensuring the platform could evolve to meet future needs and market demands.
"Buy" time for the development of more complex features, ensuring the platform could evolve to meet future needs and market demands.
"Buy" time for the development of more complex features, ensuring the platform could evolve to meet future needs and market demands.
Maintain a consistent user experience across iterations, fostering user satisfaction and product loyalty.
Maintain a consistent user experience across iterations, fostering user satisfaction and product loyalty.
Maintain a consistent user experience across iterations, fostering user satisfaction and product loyalty.
Short Term
Short Term
Define product vision
Work with C-level management
Create UX concept
Design an MVP
Focus on core product features
Collect feedback from users
Define product vision
Work with C-level management
Create UX concept
Design an MVP
Focus on core product features
Collect feedback from users
Define product vision
Work with C-level management
Create UX concept
Design an MVP
Focus on core product features
Collect feedback from users
Long Term
Long Term
Design the category leading product
Add policies, scenarios and features
Create a design system
Work with multiple product owners
Focus on making the product robust
Implement feedback from customers
Develop UX design culture
Design the category leading product
Add policies, scenarios and features
Create a design system
Work with multiple product owners
Focus on making the product robust
Implement feedback from customers
Develop UX design culture
Design the category leading product
Add policies, scenarios and features
Create a design system
Work with multiple product owners
Focus on making the product robust
Implement feedback from customers
Develop UX design culture
MVP First
MVP First
MVP First
Speed to market was critical for Pentera's success. To achieve this, I led the design of a Minimum Viable Product (MVP) with a strategic focus on delivering core value quickly and gathering essential user feedback. Our key priorities were:
Speed to market was critical for Pentera's success. To achieve this, I led the design of a Minimum Viable Product (MVP) with a strategic focus on delivering core value quickly and gathering essential user feedback. Our key priorities were:
Speed to market was critical for Pentera's success. To achieve this, I led the design of a Minimum Viable Product (MVP) with a strategic focus on delivering core value quickly and gathering essential user feedback. Our key priorities were:
A streamlined version with core functionality: This allowed us to launch within a year, focusing on a single, impactful test report.
A streamlined version with core functionality: This allowed us to launch within a year, focusing on a single, impactful test report.
A streamlined version with core functionality: This allowed us to launch within a year, focusing on a single, impactful test report.
Gathering early customer feedback: This enabled us to validate our assumptions and iterate on the product based on real-world usage.
Gathering early customer feedback: This enabled us to validate our assumptions and iterate on the product based on real-world usage.
Gathering early customer feedback: This enabled us to validate our assumptions and iterate on the product based on real-world usage.
"Buying" time for full product development: By releasing an MVP, we gained valuable market traction while continuing to build out the platform's full potential.
"Buying" time for full product development: By releasing an MVP, we gained valuable market traction while continuing to build out the platform's full potential.
"Buying" time for full product development: By releasing an MVP, we gained valuable market traction while continuing to build out the platform's full potential.
VISUALIZING
Cyber Risk
VISUALIZING
Cyber Risk
VISUALIZING
Cyber Risk
Understanding an organization's security posture requires more than just identifying vulnerabilities. It demands a clear picture of potential attack paths and their impact. To achieve this, I led the design of Pentera's innovative Attack Map, a powerful visualization tool that empowers security professionals to:
Understanding an organization's security posture requires more than just identifying vulnerabilities. It demands a clear picture of potential attack paths and their impact. To achieve this, I led the design of Pentera's innovative Attack Map, a powerful visualization tool that empowers security professionals to:
Understanding an organization's security posture requires more than just identifying vulnerabilities. It demands a clear picture of potential attack paths and their impact. To achieve this, I led the design of Pentera's innovative Attack Map, a powerful visualization tool that empowers security professionals to:
See the "big picture" of their attack surface: The Attack Map visually displays attack vectors, dependencies, and potential consequences, enabling informed decision-making about remediation strategies.
See the "big picture" of their attack surface: The Attack Map visually displays attack vectors, dependencies, and potential consequences, enabling informed decision-making about remediation strategies.
See the "big picture" of their attack surface: The Attack Map visually displays attack vectors, dependencies, and potential consequences, enabling informed decision-making about remediation strategies.
Prioritize vulnerabilities: By clearly illustrating the impact of each vulnerability, the Attack Map helps users focus on the most critical threats.
Prioritize vulnerabilities: By clearly illustrating the impact of each vulnerability, the Attack Map helps users focus on the most critical threats.
Prioritize vulnerabilities: By clearly illustrating the impact of each vulnerability, the Attack Map helps users focus on the most critical threats.
Understand attack methods: The map provides detailed insights into potential attack techniques, enabling proactive mitigation.
Understand attack methods: The map provides detailed insights into potential attack techniques, enabling proactive mitigation.
Understand attack methods: The map provides detailed insights into potential attack techniques, enabling proactive mitigation.
Explore remediation solutions: The Attack Map doesn't just highlight problems; it also suggests potential solutions, facilitating informed action
Explore remediation solutions: The Attack Map doesn't just highlight problems; it also suggests potential solutions, facilitating informed action
Explore remediation solutions: The Attack Map doesn't just highlight problems; it also suggests potential solutions, facilitating informed action
Investigate and analyze: With built-in investigation tools, users can delve deeper into specific vulnerabilities and attack paths.
Investigate and analyze: With built-in investigation tools, users can delve deeper into specific vulnerabilities and attack paths.
Investigate and analyze: With built-in investigation tools, users can delve deeper into specific vulnerabilities and attack paths.
The Pentera Attack Map is a testament to the power of visualization in cybersecurity, transforming complex data into actionable insights.
The Pentera Attack Map is a testament to the power of visualization in cybersecurity, transforming complex data into actionable insights.
The Pentera Attack Map is a testament to the power of visualization in cybersecurity, transforming complex data into actionable insights.
Self-Service
TESTING
Self-Service
TESTING
Self-Service
TESTING
I led the creation of Pentera's innovative self-service penetration testing platform. This empowers security professionals to proactively assess their organization's security posture by simulating real-world attack scenarios.
I led the creation of Pentera's innovative self-service penetration testing platform. This empowers security professionals to proactively assess their organization's security posture by simulating real-world attack scenarios.
I led the creation of Pentera's innovative self-service penetration testing platform. This empowers security professionals to proactively assess their organization's security posture by simulating real-world attack scenarios.
Designing a user-friendly, multi-stage wizard that guides users through the process of selecting testing methods, configuring parameters, and analyzing results.
Designing a user-friendly, multi-stage wizard that guides users through the process of selecting testing methods, configuring parameters, and analyzing results.
Designing a user-friendly, multi-stage wizard that guides users through the process of selecting testing methods, configuring parameters, and analyzing results.
Creating a flexible system that accommodates a wide range of testing scenarios and allows for easy expansion with new features and functionalities.
Creating a flexible system that accommodates a wide range of testing scenarios and allows for easy expansion with new features and functionalities.
Creating a flexible system that accommodates a wide range of testing scenarios and allows for easy expansion with new features and functionalities.
Prioritizing a seamless and intuitive user experience, making complex security testing accessible to a wider audience.
Prioritizing a seamless and intuitive user experience, making complex security testing accessible to a wider audience.
Prioritizing a seamless and intuitive user experience, making complex security testing accessible to a wider audience.
REPORT
Customization
REPORT
Customization
REPORT
Customization
I led the design and development of the Pentera Test Report, a key component of Pentera's automated security validation platform. This report, designed for security professionals and managers, provides a comprehensive and customizable view of an organization's security posture.
I led the design and development of the Pentera Test Report, a key component of Pentera's automated security validation platform. This report, designed for security professionals and managers, provides a comprehensive and customizable view of an organization's security posture.
I led the design and development of the Pentera Test Report, a key component of Pentera's automated security validation platform. This report, designed for security professionals and managers, provides a comprehensive and customizable view of an organization's security posture.
We created a flexible reporting system enabling users to tailor reports to their specific needs, including selecting content, adding comments and interpretations, and incorporating visual elements like screenshots of attack maps.
We created a flexible reporting system enabling users to tailor reports to their specific needs, including selecting content, adding comments and interpretations, and incorporating visual elements like screenshots of attack maps.
We created a flexible reporting system enabling users to tailor reports to their specific needs, including selecting content, adding comments and interpretations, and incorporating visual elements like screenshots of attack maps.
We focused on both the UX of report creation and the visualization of the report itself, ensuring a seamless and informative experience for users.
We focused on both the UX of report creation and the visualization of the report itself, ensuring a seamless and informative experience for users.
We focused on both the UX of report creation and the visualization of the report itself, ensuring a seamless and informative experience for users.
BUSINESS RESULTS
BUSINESS RESULTS
BUSINESS RESULTS
In less than 3 years Pentera achieved exceptional milestones
In less than 3 years Pentera achieved exceptional milestones
In less than 3 years Pentera achieved exceptional milestones
Raised
150 million $
Raised
150 million $
Evaluated
as a unicorn
Evaluated
as a unicorn
Became
market leader
Became
market leader
Grew from 10 to 80 employees
Grew from 10 to 80 employees
