Agency Director & Head of Product Design
Agency Director & Head of Product Design
Agency Director & Head of Product Design
I founded Hexoo in 2002 with one main goal in my mind – bringing a fresh and yet serious thinking to User Experience design.
I led a multi-disciplinary team of talented designers, UX researchers, copywriters and analysts. Together, we crafted innovative and user-centric solutions for a diverse range of industries, including cybersecurity, fintech, healthcare and gaming.
Hexoo's work has been recognized for its impact on businesses and the experiences of millions of users.
I founded Hexoo in 2002 with one main goal in my mind – bringing a fresh and yet serious thinking to User Experience design.
I led a multi-disciplinary team of talented designers, UX researchers, copywriters and analysts. Together, we crafted innovative and user-centric solutions for a diverse range of industries, including cybersecurity, fintech, healthcare and gaming.
Hexoo's work has been recognized for its impact on businesses and the experiences of millions of users.
Leading a design agency
Leading a design agency
Leading a design agency
Integrating Design Excellence and Business Management
Integrating Design Excellence and Business Management
Integrating Design Excellence and Business Management
At Hexoo, I was entirely responsible for the agency's success over 20 years, wearing the hats of both UX Design Director and Agency Manager. This involved building high-performing design teams, cultivating a strong brand reputation and securing a diverse clientele.
I took full ownership of all aspects of the business, from strategic planning and financial management to marketing and client relationships.
Hexoo became known for tackling complex design challenges in demanding environments, delivering outstanding UX solutions that consistently exceeded client expectations.
My leadership fostered a culture of collaboration and innovation, enabling us to build a thriving agency with a proven track record of success.
At Hexoo, I was entirely responsible for the agency's success over 20 years, wearing the hats of both UX Design Director and Agency Manager. This involved building high-performing design teams, cultivating a strong brand reputation and securing a diverse clientele.
I took full ownership of all aspects of the business, from strategic planning and financial management to marketing and client relationships.
Hexoo became known for tackling complex design challenges in demanding environments, delivering outstanding UX solutions that consistently exceeded client expectations.
My leadership fostered a culture of collaboration and innovation, enabling us to build a thriving agency with a proven track record of success.
Building
& Managing Design Teams
Building
& Managing
Design Teams
Building
& Managing Design Teams
At Hexoo, I prioritized building strong design teams by embracing diversity. I wasn't solely seeking individuals who mirrored my own thinking; instead, I valued unique perspectives, backgrounds, and experiences, recognizing that this diversity fueled innovation and elevated the quality of our work. I witnessed firsthand how some of our most successful UX designers came from unexpected fields, bringing fresh ideas and approaches to the table.
I focused on creating the perfect team dynamics. I carefully matched individuals based on their strengths, working styles, and personalities, ensuring that each designer had a partner who complemented and challenged them.
I encouraged proactive thinking and provided opportunities to initiate ideas. I wanted our designers to feel confident, brave, and driven to maximize their potential. My goal was to cultivate a thriving design team where everyone felt valued, challenged, and inspired to do their best work. This approach not only led to exceptional design outcomes but also created a dynamic and collaborative environment for our designers.
At Hexoo, I prioritized building strong design teams by embracing diversity. I wasn't solely seeking individuals who mirrored my own thinking; instead, I valued unique perspectives, backgrounds, and experiences, recognizing that this diversity fueled innovation and elevated the quality of our work. I witnessed firsthand how some of our most successful UX designers came from unexpected fields, bringing fresh ideas and approaches to the table.
I focused on creating the perfect team dynamics. I carefully matched individuals based on their strengths, working styles, and personalities, ensuring that each designer had a partner who complemented and challenged them.
I encouraged proactive thinking and provided opportunities to initiate ideas. I wanted our designers to feel confident, brave, and driven to maximize their potential. My goal was to cultivate a thriving design team where everyone felt valued, challenged, and inspired to do their best work. This approach not only led to exceptional design outcomes but also created a dynamic and collaborative environment for our designers.
Head of marketing
UX Designer
UX Designer
Lead UI Designer
Art director
UI Designer
PR Marketing
UI Designer
Head of marketing
UX Designer
UX Designer
Lead UI Designer
Art director
PR Marketing
Mentor, Inspire, Upskill
Mentor,
Inspire, Upskill
I've always believed that our designers are the heart and soul of our agency. Their growth isn't just about individual careers; it's the engine that drives Hexoo's success and the success of our clients. That's why I'm so passionate about fostering development through mentorship, sharing my knowledge and design philosophy:
I've always believed that our designers are the heart and soul of our agency. Their growth isn't just about individual careers; it's the engine that drives Hexoo's success and the success of our clients. That's why I'm so passionate about fostering development through mentorship, sharing my knowledge and design philosophy:
Communication
& Storytelling
Coaching on impactful presentations and storytelling.
UX Conceptualization
Translating research insights into UX concepts.
Design Systems
Guidance on creating design systems and
UI components.
Industry Expertise
Sharing knowledge across various sectors and domains.
User Research
Guidance on research techniques for designers.
Communication
& Storytelling
Coaching on impactful presentations and storytelling.
UX Conceptualization
Translating research insights into UX concepts.
Design Systems
Guidance on creating design systems and
UI components.
Industry Expertise
Sharing knowledge across various sectors and domains.
User Research
Guidance on research techniques for designers.
Overseeing the
Design Process
Overseeing the
Design Process
For any given design project at Hexoo, I was deeply involved in orchestrating the entire process. From the initial brainstorming session to the final pixel-perfect design, I meticulously oversaw every step, ensuring that the end result was not only visually appealing and user-friendly but also strategically aligned with the client's business objectives.
My role was a dynamic blend of leadership, mentorship, strategic thinking, and hands-on problem-solving, all focused on delivering exceptional design solutions that exceeded client expectations for that specific project.
For any given design project at Hexoo, I was deeply involved in orchestrating the entire process. From the initial brainstorming session to the final pixel-perfect design, I meticulously oversaw every step, ensuring that the end result was not only visually appealing and user-friendly but also strategically aligned with the client's business objectives.
My role was a dynamic blend of leadership, mentorship, strategic thinking, and hands-on problem-solving, all focused on delivering exceptional design solutions that exceeded client expectations for that specific project.
Guide
Design Team
Providing briefs, feedback, and mentorship to designers
Solve
Design Problems
Addressing challenges with innovative, user-centered solutions
Identify Roadblocks
Anticipating Challenges
and developing mitigation strategies
Establish Design Vision
Establish
Design Vision
Collaborating with stakeholders to define aesthetic and goals
Foster Collaboration
Foster Collaboration
Collaborating with stakeholders to define aesthetic and goals
Fine-tune Design
Fine-tune
Design
Iterating based on user feedback and project changes
Ensure Execution
Ensure
Execution
Maintaining attention to detail from wireframes to final designs
Guide
Design Team
Solve Design Problems
Identify Roadblocks
Guide
Design Team
Providing briefs, feedback, and mentorship to designers
Solve
Design Problems
Addressing challenges with innovative, user-centered solutions
Identify Roadblocks
Anticipating Challenges
and developing mitigation strategies
Establish Design Vision
Collaborating with stakeholders to define aesthetic and goals
Foster Collaboration
Collaborating with stakeholders to define aesthetic and goals
Fine-tune Design
Iterating based on user feedback and project changes
Ensure Execution
Maintaining attention to detail from wireframes to final designs
Guide
Design Team
Solve Design Problems
Identify Roadblocks
UX Project Planning
UX Project Planning
As Director of Product Design, the key responsibilities are planning and structuring UX projects.
As Director of Product Design, the key responsibilities are planning and structuring UX projects.
I firmly believe that a well-defined plan is the cornerstone of any successful project. By thoroughly understanding the scope, required effort and potential obstacles, we not only increase the likelihood of success but also optimize resource allocation and improve employee satisfaction.
My approach to project planning involves a deep dive into requirements, aligning them with the company's overarching vision and strategic goals. This includes:
I firmly believe that a well-defined plan is the cornerstone of any successful project. By thoroughly understanding the scope, required effort and potential obstacles, we not only increase the likelihood of success but also optimize resource allocation and improve employee satisfaction.
My approach to project planning involves a deep dive into requirements, aligning them with the company's overarching vision and strategic goals. This includes:
UX Advocacy
& Influence
UX Advocacy
& Influence
As Director of Product Design, I'm not just a designer; I'm a passionate advocate for the user within the very fabric of the organization.
I act as an ambassador for UX design, championing user-centered principles and ensuring that the user's voice resonates in every project, every team, and every decision.
This includes effectively "selling" the value of UX design to the C-level executives and other stakeholders, securing their buy-in and support for user-centered processes.
I foster a deep understanding and appreciation for UX, creating a shared commitment to delivering exceptional user experiences that truly delight and engage users.
By demonstrating the impact of good design on business goals, I ensure that UX is not just an afterthought but a core driver of our product strategy.
As Director of Product Design, I'm not just a designer; I'm a passionate advocate for the user within the very fabric of the organization.
I act as an ambassador for UX design, championing user-centered principles and ensuring that the user's voice resonates in every project, every team, and every decision.
This includes effectively "selling" the value of UX design to the C-level executives and other stakeholders, securing their buy-in and support for user-centered processes.
I foster a deep understanding and appreciation for UX, creating a shared commitment to delivering exceptional user experiences that truly delight and engage users.
By demonstrating the impact of good design on business goals, I ensure that UX is not just an afterthought but a core driver of our product strategy.
UX Strategy
& Vision
UX Strategy
& Vision
At Hexoo, I understood that defining the UX strategy and design vision is not a "set it and forget it" task. It required ongoing evaluation and fine-tuning to ensure it remained optimized for evolving business goals.
I bring my extensive experience in defining UX strategies and creating design roadmaps to every project, recognizing their crucial role in achieving efficiency and success.
For me, a roadmap is the bridge between ambitious dreams and logical steps, a blueprint that guides the design process toward a clearly defined target. Whether I am designing a product from scratch, unifying existing offerings, or simply structuring daily design work, I craft roadmaps tailored to each unique scenario.
This involves collaborating closely with product, tech, and business executives to understand their goals and translate them into actionable design steps, always balancing short-term needs with the long-term vision.
Hands On Design
Hands On Design
I believe in leading by example. At Hexoo, I'm actively collaborating with the team every single day. My experience as a UX researcher and designer drives my hands-on contributions, from concept to execution. You'll find me working alongside the team in Figma, on whiteboards and in presentations, shaping user-centered products and bringing our vision to life.
I believe in leading by example. At Hexoo, I'm actively collaborating with the team every single day. My experience as a UX researcher and designer drives my hands-on contributions, from concept to execution. You'll find me working alongside the team in Figma, on whiteboards and in presentations, shaping user-centered products and bringing our vision to life.
